We published our Procrastinator’s Guide to Holiday Promotions last week to help small businesses schedule their promotions and… well… quit procrastinating! This post is part one in a series that will dive in to some of the tips from the guide’s holiday promotion timeline.
The first thing we have on our timeline is to write holiday blog posts. We know coming up with the idea for a blog post can be the hardest part, so we thought we’d help you get started with that.
1. Gifts Guide
Let your customers know what your company’s popular holiday gifts are. Give them a top ten list of cool gifts within a price range. If you can think of themes to use for putting together gift packages, you’ll make it easier for shoppers to find the perfect gift.Themeing gifts around the recipient can be very helpful for shoppers.
- Gifts for Teens
- Gifts for Moms
- Gifts for Teachers
You can probably come up with a bunch of ideas for themed gifts from your inventory. Extra points if you offer to take orders, wrap and ship the gifts for your customers so they can get busy doing other things.
2. Take it Easy
People are sooooo busy during the holidays. Does your business offer something to help take some of the stress away? Try a blog post about the benefits of a massage, yoga or relaxing spa visit, if you’re in that type of business. Make them an offer of a percentage off on their own services when they purchase a gift certificate for a friend so they can both enjoy it.
3. Share The Love
Try partnering with another local company to create interesting gift ideas. If you sell baked goods or chocolates, mention your partnership the local coffee roaster. If you sell wine, a nice selection of locally made glasses or gift bags would be a lovely option. Participating in Small Business Saturday is a wonderful way to partner with other retailers and get some additional exposure for your business. Amex Open has some tips on how to make the most of it.
If you have a service or consulting business it may be a bit harder to come up with holiday topics than it is for retailers. How about a blog post that shares some local businesses, or the businesses of your clients? You might even be able to share some of their special holiday offers on your blog. It’s a great way to be helpful while giving something back to your customers or community.
4. Introduce Yourself
Share photos and short bios of your staff on your blog. Consider taking a photo of your team in ugly Christmas sweaters or holiday attire. Have each team member share their “Staff Pick” for holiday gifts.
5. Be Charitable
If you run a non-profit, the holidays are the perfect time to let your blog readers know how well you’ve been able to do your work. A story about the way your non-profit has helped someone or achieved a goal is the perfect place to start. Follow up your story by letting readers know how they can make donations in a friend or family member’s name as a holiday gift.