Wow, time is flying and the holiday season is in full swing! If you’ve been following along with our blog series and our Procrastinator’s Guide to Holiday Promotions, then I’m sure you have things under control. Since you want to keep the momentum going, now’s a great time to put together a social promotion or two and we’ve got 5 ideas for you.
1. Deck the Halls
You’re likely to have more visitors than usual, so spruce up your social profile pages for the holidays. Whether the images are holiday themed or have a promo code that customers can use (or both) , this is a great way to get some attention post-Cybermonday. Social Media Examiner has 5 Ways to Prepare Your Facebook Page for the Holidays, but these ideas can work for other social networks too.
2. Win Big
Put together a contest for a cool gift item or gift certificate on your Facebook page. You can use apps like Offerpop to easily set up the contest, keep track of the entries and pick a winner. If you use Pinterest (and you probably should), I love the idea of having a “Follower of the Week” contest. Maybe a weekly holiday themed contest for the next three weeks?
Customers will come looking for coupons and special offers before they decide where to spend their holiday dollars, so make it easy for them to find the info they need. You can easily create an image of a coupon and then share it across your social media networks just like any other picture. You can make even more interesting images if you have a designer on staff or are handy with graphic design software.
4. Take a Picture
Twitter recently added image previews. This means you can upload a photo with your tweet and it will be seen in the twitter feed without having to click a link. You probably don’t want to add an image to every tweet, but if you have a coupon or a fun image to share it’s more likely to be seen if your followers don’t have to click on a link to open it.
Why not run a social promotion counting down to the holidays? The folks at Brix Wine Shop run a 12 Days of Christmas promotion for the last 12 shopping days. They run different sales and tastings in their store each night. Remind your customers how many shopping days remain and give them a cool gift idea for each day.
Have you done any holiday social promotions that were really successful? Tell us about what has worked and what hasn’t.