Holiday Countdown: 5 Tips for Writing Your Small Business Holiday Emails


5 Tips for Holiday Emails

This is part 2 in our series on holiday promotions for small business. Check out part one.

If you’ve been following along with our Procrastinator’s Guide to Holiday Promotions, then you know it’s time to get your holiday emails ready to go. (If you haven’t seen our guide yet, go take a quick peek.) Today we’ve got 5 tips for  your holiday marketing emails.

1. Make a List and Check it Twice

Be sure to take some time to curate a healthy email list. You can divide you list based on your customers’ prior buying behavior, location or other factors.  Send relevant special offers to each list, rather than just one generic ho-hum offer to everyone. Customers are more likely to click on an offer that is tailored to their interests or buying habits.

2. Entice Readers to Open Your Email

A carefully crafted subject line will get more people to open your newsletter. MailChimp has done a ton of research about subject lines, which can help you write yours. They suggest that you tell rather than sell and keep it short and descriptive. There is a Santa’s sack full of emails being sent during the holidays, so it’s worth taking some time improve the chances yours get opened.

3. Reach Customers On the Go

It’s a good idea to use a mobile friendly template when you’re creating your holiday emails. A recent study says that 61% of brand emails are opened on mobile devices. If customers aren’t able to easily read your email on their phone or tablet, they may just delete it. Most email service providers have mobile templates to choose from which will make it easy for you to get started.

4. Keep it Simple

Busy customers will appreciate receiving a short email with easy to understand offers. Spell it out for them, quickly. A long email with a lot of information will likely get saved to read later, or worse, deleted. Show your customers that you appreciate their time by keeping it short.

5. Have Fun!

If you can deliver your message with a sense of humor, all the better. People will be more likely to remember (or even forward) an email that brought a smile to their face. Consider including a fun photo or graphic along with some friendly text. This is a great place for that fun team photo, meme-type image, or a creative shot of your product. If you don’t have a graphic designer on staff, you can create your own pretty easily using tools like PicMonkey or Canva (Canva’s in Beta, but I have a couple of invites. Let me know if you’d like one!).

Tell Us About It!

Let us know if this post was helpful for you in the comments. If you have other holiday ideas or tips, we’d love to hear them. We’ve got a few email ideas over on our Pinterest board. Be sure to take a peek at the other posts in our Small Business Holiday series. Our next post in this series will talk about the best times to send those holiday emails (the answer may surprise you).

About Christelle

3 Comments

  • Hi Christelle,
    Wonderful post. I’m recommending it to everybody in the BizSugar community. I’m wondering if you could add, possibly in the comment section on BizSugar as well, for the benefit of all our members, a bit more about what a business’s main objectives should be in sending out Holiday greetings?

  • Hi Heather,

    Thanks so much for commenting. I’m a very new participant at BizSugar and I appreciate you stopping by!

    The main objectives in this type of email would be to leave the customer with a good feeling and get them excited to purchase. Make them smile. I know a lot of focus is on driving sales and engagement at this time of year, and it should be, but it’s also the perfect time to reach out to the customers who have supported you and say “Thanks”. Remember that their time is limited and they have trusted you with their email address, so give them something of value.

    What do you think?

  • Here’s another post from MailChimp about subject lines that is very helpful:
    http://blog.mailchimp.com/subject-line-data-choose-your-words-wisely/