This is a guest post from Laura Windisch, a member of the creative team at 99designs, the world’s largest graphic design marketplace. 99designs connects people who need something designed with thousands graphic designers around the world, making it easy to get high-quality designs at an affordable price.
Let’s face it — people make snap judgments. Sure, it might not be fair, but potential customers will judge the quality of your products or services based on the quality of your sales materials. So when it comes to your collateral, forget about skimping on your creative. You’ll soon find that the benefits of a professional design are well worth the investment.
Here are five ways your branded sales materials will help you succeed.
1. Establish initial trust
Today’s average consumer is more design-savvy than ever before. If you show up with a poorly designed brochure that looks like DIY-project gone wrong, customers will question your judgment just as quickly as they’ll toss that brochure into the recycle bin. If your business card lacks a logo, customers will be instantly weary of your commitment.
While lousy designs and undefined brands will raise red flags, a great design can get people to trust you. They’ll be open to learning more. So put your trust in professional design.
2. Make a positive impression
Beyond looking professional, your sales materials should look like you. Every aspect of a design — from a font to a paper stock — tells customers a bit about who you are as a company.
These messages need to be consistent for you to appear trustworthy. Take a look at all the materials you’re currently using. Are they telling a cohesive story? Do they seem like they belong together? If not, you’re likely causing confusion.
3. Enhance your message
It’s more than what message you deliver during sales calls, at events and during out-of-office meetings. It’s how you package and deliver that message. (Blind taste tests exist for a reason, right?)
People often form perceptions about a product or service through its packaging, rather than the item itself — and you can use that to your advantage with a rockstar design. Capture your customer’s attention during a presentation with engaging graphics, or add a little flair of creativity in printed piece to articulate key points.
4. Encourage further action
Your sales materials can deliver the incentives people need to get moving. A postcard design may flaunt a $15 off coupon, or a brochure may list a website where people can get all the details they need to learn more
A great piece of marketing collateral will attract, educate and sell — so give people an enticing design they’ll want to hang on to. When they’re ready, they’ll know what to do.
5. Keep you top of mind
Long after a meeting or trade show ends, your sales materials remain a reminder of your product and personality. You can stay top of mind with a gorgeous design that keeps your business card on top of the stack.
A graphic designer can help you translate your brand values into communication materials that accurately reflect your company. Be bold, be witty or be inspiring. Whatever you do, be memorable!
You can read more tips about how to Boost Sales With Better Branding in Batchbook’s Sales Guide.