Editor’s note: One of the things we’re most grateful for is our awesome and amazing customers. To celebrate, we’re kicking off a new monthly series where we profile some of these folks and their cool companies. If you are a BatchBook customer and you’d like to be featured, drop us a line – we’d love to share your story! — MRR
Name: Carolyn Gatto
Tell us a little bit about what your company does and what services you provide: WeJustGotBack.com is a family trip-planning resource. We provide in-depth reviews of family-friendly hotels and resorts, reader-contributed tips and recommendations, consumeristic travel advice, and the latest family travel deals. We also provide consulting and spokesperson services to businesses that want a bigger piece of the lucrative family-travel pie.
How did you get started? While trying to plan a trip for her family in 2005, our editor in chief, Suzanne Rowan Kelleher, identified a significant weakness in the quality of family travel info on the web. We knew we could use our journalistic backgrounds to create a site that would be genuinely helpful to parents who were planning family trips. We researched the market, established an action plan, assembled a top-notch team with complementary–but not duplicate–skills, and quickly moved forward. Within ten weeks of our launch, a writer from the New York Times called to interview us for an article. His description of our site, an authoritative voice on family trip planning, helped put us on the map.
How long have you been in business and how many employees do you currently have? We launched the site in February 2006 and currently have seven employees, two full-time and five part-time.
Who is your target audience? We target North American-based parents who travel with kids up to the age of 18. Right now our content covers only destinations in the US, Canada, Mexico and the Caribbean because that’s where the majority of our readers bring their families.
How does your company stay connected with clients and your business community? We use Twitter to raise awareness of our site and our brand and to meet potential readers and people in our industry. We’re also active on LinkedIn and use it to make announcements to the business community about our site’s evolution and our professional achievements.
What advice for anyone else looking to start their own company?
1) Be an evangelist about your business.
2) Perfect your elevator pitch.
3) Know your competition’s strengths and weaknesses. Learn how to succinctly articulate the differences between your business and theirs.
4) If something isn’t working, switch gears. Find another way to approach it.
5) Don’t overcomplicate anything. Just get it done.
6) Always be a person of your word. It will serve you well.