We’ve been big fans of Logan since his onboarding appt last year and we first learned about his company, yourlittlefilm. At BatchBlue, we’re the proud parents of 17 BatchBlue babies (BatchBabies!), so we love the family concept behind his business. Confession: we’ve spent way too much time watching the adorable introductory videos on his site 🙂
Yesterday Logan was featured in the NY Times Small Business Section as a prime example of how to make a small business as productive as big business by using the right tools (including BatchBook). Congratulations Logan and thanks for providing such an awesome service for busy parents.
BB: Hello! Tell us a little bit about what your company does and what services you provide:
YourLittleFilm.com offers easy, affordable video production services for your Business and your Family. For Businesses, we create dynamic, viral content that helps market you and your business to customers . For Families, we help take all of those unwatched hours of raw home videos and turn them into little films that can be instantly shared with family and friends via email, Facebook, YouTube and beyond.
BB: How did you get started?
I got started after the birth of my first little girl, Chloe, two years ago. I was one of those parents drowning in hours of unwatched video. With nowhere to turn to help me edit them down affordably, I dusted off my UCLA Film degree and got cutting. I made these little films and shared them with our circle of family and friends. Soon friends (and then friends of those friends) started asking me for help to do the same. That’s when the lightbulb went off and I realized (a) I loved doing this more than my 9-5 job and (b) there was a wide open market out there that needed help. Then last year I saw the same need in the B2B/Business community and started helping entrepreneurs and small business owners produce viral video content to help market their products and services.
BB: How long have you been in business and how many employees do you currently have?
I started testing the business model in 2008 and officially launched in 2009 – handling everything on my own up until late 2010 when I started hiring an awesome group of freelance editors and shooters on a project-to-project capacity to help me focus on sales, marketing and customer service.
BB: Who is your target audience?
The target audience seems to be the same for both our Business and Family Films – folks in their late-20’s to mid-50’s starting their families, businesses or both. But my experience has also shown me that regardless of age, personally and professionally, everyone can use a little film.
BB: How does your company stay connected with clients and your business community?
Of course, Batchbook – and specifically the BatchBox function – helps us stay connected and organized to clients. Our email is Google Apps-powered with Rapportive and it’s Batchbook plug-in playing a useful role to stay in tune with what our clients are sharing across various social media platforms. And Facebook and Twitter are essential.
BB: Can you offer any advice for anyone else looking to start their own company?
Stay focused and just do it. And keep doing it every single day. Keep your head down. Keep your goals incremental and realistic. Bit by bit, day by day, if you keep going, you will get there.
BB: Is there anything else you would like to add?
YourLittleFilm.com is lucky enough to have a network to help clients from coast-to-coast. If you have a business, you need to start building video content to compete – whether it’s on your own, through another company or with us. We are in a YouTube-generation and having video content is as essential as a social media presence or a website. If you have a family, please PLEASE safely archive your media memories. They are precious and easy to lose. Either way, we always love to talk a little film. So contact us anytime at firstname.lastname@example.org.