Because so many of our customers are in the non-profit sector, we thought you might be interested in a new service from our friends at Updentity. The following is a guest blog post from Don Roulo, Non-profit Marketing Specialist at Updentity.
You rely on your CRM to store information from those individuals you already have a relationship with. But how do you develop relationships with prospective supporters who may not know your organization exists? You could try reaching out to a list of cold prospects who may or may not fit with your demographics, but wouldn’t it be easier if people who were interested in your cause came looking for you?
More than 75% of donors are search online to determine where to give time and money. Through the power of the Internet and Google’s incredible option for non-profits, you can utilize Google’s Ad Grants program to bring more donors to your door – whether you’re finding a cure, leading a revolution or saving the world.Read More