This is part 2 in our series on holiday promotions for small business. Check out part one. If you’ve been following along with our Procrastinator’s Guide to Holiday Promotions, then you know it’s time to get your holiday emails ready to go. (If you haven’t seen our guide yet, go take a quick peek.) Today we’ve got 5 tips for your holiday marketing emails. 1. Make a List and Check it Twice Be sure to take some time to curate a healthy email list. You can divide you list based on your customers’ prior buying behavior, location or other factors. Send relevant special offers to each list, rather than just one generic ho-hum offer to everyone. Customers are more likely…
We published our Procrastinator’s Guide to Holiday Promotions last week to help small businesses schedule their promotions and… well… quit procrastinating! This post is part one in a series that will dive in to some of the tips from the guide’s holiday promotion timeline.
The first thing we have on our timeline is to write holiday blog posts. We know coming up with the idea for a blog post can be the hardest part, so we thought we’d help you get started with that.
1. Gifts Guide
Let your customers know what your company’s popular holiday gifts are. Give them a top ten list of cool gifts within a price range. If you can think of themes to use for putting together gift packages, you’ll make it easier for shoppers to find the perfect gift.Themeing gifts around the recipient can be very helpful for shoppers.
- Gifts for Teens
- Gifts for Moms
- Gifts for Teachers
You can probably come up with a bunch of ideas for themed gifts from your inventory. Extra points if you offer to take orders, wrap and ship the gifts for your customers so they can get busy doing other things.
The holidays are the busiest time of year for a lot of small businesses. It’s easy to procrastinate on planning your holiday promotions because you have so much other stuff to do. But if the holidays are sneaking up on you we are here to help! With this year’s Procrastinator’s Guide to Holiday Promotions, we’ve pulled in a whole bunch of useful stats and tips into one easy to digest guide. Read it to find out: Which days are best for email promotions (the answer may surprise you) Just how important social is becoming for holiday consumers Why you absolutely must format your emails to be read via mobile And a whole lot more… Our guide is completely free and…