If you are getting good engagement from your blog, newsletter and social sites, but are not seeing the results on your bottom line, you may be unaligned on your sales efforts. Just like you would go to a chiropractor for alignment issues in your spine, you’ll need to address this issue in your business. We can help!
Sales Goes Beyond Marketing
Many people confuse sales with marketing. Marketing is the effort you make to get the word out about your product or service. It is the advertising, the networking, the blog posting, the social media contests, etc.
Sales includes this marketing effort, but also involves the many other steps that go into determining what is being purchased, processing the transaction, delivering it to your customer and making sure they spend a lifetime pleased with their purchase. These efforts are just as important to the health of your business and should get equal, if not more attention than your marketing efforts.
Many small businesses spend the vast majority of their resources “getting the word out” with their marketing efforts, and very little time considering the thought and effort that should go into the other phases of the sales process.