This guest post is provided courtesy of our friends at 99Designs.
As a small business owner, your customers—and, in particular, the purchases your customers make—are what make your world go ‘round. Without your customers putting items in their shopping cart and clicking the “purchase” button, you wouldn’t be in business—and if you want to keep those customers coming back and more, you need to make the purchase process a fun one.
And what better way to jazz up the purchase process than with clever design?
Incorporating well thought out designs throughout the purchase process—from the landing page to the shopping cart to the “thank you” email you send post-purchase—are a fantastic way to build your brand, strengthen your relationship with your audience, and transform one time purchasers into lifelong customers.
But what, exactly, does that look like? Here are some of our tips and tricks you can use to surprise and delight your customers with design throughout the purchase process.