Wow, time is flying and the holiday season is in full swing! If you’ve been following along with our blog series and our Procrastinator’s Guide to Holiday Promotions, then I’m sure you have things under control. Since you want to keep the momentum going, now’s a great time to put together a social promotion or two and we’ve got 5 ideas for you. 1. Deck the Halls You’re likely to have more visitors than usual, so spruce up your social profile pages for the holidays. Whether the images are holiday themed or have a promo code that customers can use (or both) , this is a great way to get some attention post-Cybermonday. Social Media Examiner has 5 Ways to…
Thanksgiving is nearly here and that means holiday greeting cards should be arriving soon. If you don’t have a plan for your cards yet, it’s not too late! Here are 5 ideas you can use to make some memorable holiday greetings. 1. Let The Dog In Do you have an office pet? Now’s your chance to dress him up like Santa, or Rudolph, or Frosty, or… all of them? Luckily, holiday pet costumes seem to be plentiful in the stores this year, so here’s your excuse to finally buy one. Can pet costumes be written off as a business expense? Hmmm… 2. Dress Up We’ve said it before and we’ll say it again. Bust out those ugly holiday sweaters and…
As part of our holiday blog series, we’ve just launched a Facebook contest where you can win 100 free holiday cards for your business! Our friends from Direct Mail Manager will provide 100 free, customized cards which they will mail for you AND they pay the postage. All you need to do is select one of their lovely holiday designs, choose your greeting and upload your logo. You can even send your mailing list over from your Batchbook account using their handy integration. They do the rest! Sounds great, right? Don’t Procrastinate! To enter, you just head over to our Facebook page and tell us something that’s really great about your business. Don’t be shy, we really want to know.…
I don’t know about you, by I am in Big Time Denial that Thanksgiving is next week. Which can only mean one thing: Small Business Saturday is next weekend. Yep, I know, it snuck up on me, too. If you’ve been too busy to plan your Shop Small strategy, take heart. It’s never too late. (Actually, it would be too late next Sunday, but you know what I mean.) Here are some tips to quickly get ready for the big day. 1. Get Started Just put one foot in front of the other and head over to the Marketing section of the Shop Small site. It’s pretty much one stop shopping over there. You can create a personalized marketing campaign…
Following along with our series about holiday promotions? Today we’ll help you decide when to schedule the holiday emails we talked about last time. Timing is Everything We shared some statistics in our guide for the best days to send holiday offers. Think about when your customers will be reviewing their shopping lists and looking for offers or sales. Be sure your emails arrive before they’ve planned where to go and where to spend. When to send? While the perfect time to send will depend on the type of business you have, consider these suggestions: Thanksgiving Day – US customers who shop on Black Friday finalize their lists on Thanksgiving. If you have a Black Friday offer, get it in…
This is part 2 in our series on holiday promotions for small business. Check out part one. If you’ve been following along with our Procrastinator’s Guide to Holiday Promotions, then you know it’s time to get your holiday emails ready to go. (If you haven’t seen our guide yet, go take a quick peek.) Today we’ve got 5 tips for your holiday marketing emails. 1. Make a List and Check it Twice Be sure to take some time to curate a healthy email list. You can divide you list based on your customers’ prior buying behavior, location or other factors. Send relevant special offers to each list, rather than just one generic ho-hum offer to everyone. Customers are more likely…
We published our Procrastinator’s Guide to Holiday Promotions last week to help small businesses schedule their promotions and… well… quit procrastinating! This post is part one in a series that will dive in to some of the tips from the guide’s holiday promotion timeline.
The first thing we have on our timeline is to write holiday blog posts. We know coming up with the idea for a blog post can be the hardest part, so we thought we’d help you get started with that.
1. Gifts Guide
Let your customers know what your company’s popular holiday gifts are. Give them a top ten list of cool gifts within a price range. If you can think of themes to use for putting together gift packages, you’ll make it easier for shoppers to find the perfect gift.Themeing gifts around the recipient can be very helpful for shoppers.
- Gifts for Teens
- Gifts for Moms
- Gifts for Teachers
You can probably come up with a bunch of ideas for themed gifts from your inventory. Extra points if you offer to take orders, wrap and ship the gifts for your customers so they can get busy doing other things.
I had the great pleasure of interviewing Gary Vaynerchuk, founder and CEO of VaynerMedia, author of NYT Bestselling book “Crush It!” and just all around famous web guy. He is an inspiration to anyone trying to figure out how to build a successful business and fulfilling life with equal abandon.
We recorded the interview, so you can hear Gary’s advice in his own words (and accent) below. I’ve condensed things up, but kept the best nuggets here.
Balance is My Religion
Pamela: First, I asked Gary a bit about how he manages so many impressive accomplishments; running a business, authoring several books and staying so involved with his family.
Gary: I have a great partner in crime. Balance is the religion I am most connected with. It is crazy to me that 2013 is the year I worked the most, but it is also the year I spent the most time with my family. I did it through extremes. I work hard & long during the week, but I get more from the weekend and vacation because I am all in when I am working.
Avoid Paralysis of Tools
Pamela: Gary is famous for his personal engagement. He answers all of his e-mails, tweets, vines, etc. I asked Gary what tools he uses to stay so engaged.
Gary: I make it a priority to engage with the end user. I am a farmer equally as I am a hunter. Massively important thing to me. I am less tool oriented. People over tool themselves. All you really need to eat your meal is a fork. It gets the job done. Paralysis of tools. People are crippled by tools. People want tools because they don’t want to do the work. It’s like bringing a cannon to a thumb wrestling match.
The holidays are the busiest time of year for a lot of small businesses. It’s easy to procrastinate on planning your holiday promotions because you have so much other stuff to do. But if the holidays are sneaking up on you we are here to help! With this year’s Procrastinator’s Guide to Holiday Promotions, we’ve pulled in a whole bunch of useful stats and tips into one easy to digest guide. Read it to find out: Which days are best for email promotions (the answer may surprise you) Just how important social is becoming for holiday consumers Why you absolutely must format your emails to be read via mobile And a whole lot more… Our guide is completely free and…
This episode, see why this weekend is a good time to start a business in Providence, get yourself some (company) culture, re-think your lunchtime routine, and learn how to make more sales!
Friday, my love, we meet again!
Let’s Get Started!
Startup Weekend Providence starts tonight! If you aren’t familiar with Startup Weekend, it’s a global initiative to help launch startups with events all over the world. And it’s fun! Startup Weekend Providence is being hosted by our neighbors over at Betaspring. If you aren’t local to Providence, you can check the Startup Weekend site for an event near you.
Speaking of Providence and startups (as I often do), there was a great article in The Providence Phoenix this week about the local tech scene. We were happy to be included as well as a number of other local companies. For the smallest state, we have a big tech scene and it’s exciting to be a part of it!
Are You Cultured?
If you spend any time around this blog, you know we like to talk about company culture and work/life balance. It’s important to us and we know it’s important at other companies too. I read some great posts on culture lately that I want to share.