Using the Eventbrite Integration with Batchbook Means More Time Enjoying Your Event
We reached out to a few customers using the Batchbook / Eventbrite integration to find out how the integration helps manage their events. We were pleasantly surprised to learn that while some folks are using it as we anticipated – to deliver personalized follow-up and use auto-imported event details for valuable cross promotion – others are continuing to delight us with their ingenuity and creative approach to pairing CRM with event management software.
Check out the case studies below to learn how you can, like these businesses, use the Batchbook / Eventbrite integration to:
- Easily keep track of your volunteers’ personal outreach.
- Save valuable, historical details on students attending educational events.
- Save time by viewing attendee list segments, such as author or speaker.
Meeting Professionals International
Meeting Professionals International (MPI) is the “largest and most vibrant global meeting and event industry association. Founded in 1972, the organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry.”
Miguel Neves is President of MPI’s UK and Ireland Chapter, which has about 200 active members. Miguel, along with his team of volunteers, uses Batchbook to manage memberships and sponsors and to run assorted marketing efforts and events. The chapter adopted Batchbook largely due to its cost effectiveness and deep integrations, specifically the MailChimp and Eventbrite integrations.
MPI hosts various educational and networking events for 20-100 attendees. Miguel needs to track event attendees and easily log corresponding notes and comments as well. Logging that additional info becomes crucial when MPI reaches out to potential members and sponsors. MPI expertly pairs Batchbook’s Eventbrite and Mailchimp integrations to make this customized outreach possible and, most importantly, accurate.
Much of MPI’s event promotion is done via Mailchimp campaigns, where the clickthrough rate of a campaign is used as a guidepost for reaching out on a personal level via email or phone call. During this personal outreach, MPI uses Batchbook to access contact details and to make updates as needed. Miguel says that, “This has enabled us to have a good conversion rate while keeping data on each member and non-member event attendee [accessible] by any of the chapter volunteers.”
“In the past the attendee data existed in a silo or had to be manually updated. With the new integration this is automated and much simpler. This enables us to have a quick overview over the attendees and we are able to extract data and lists as needed.”
Batchbook’s hands-off integrations and BCC email feature are easy for any MPI team member to use. Miguel thoughtfully notes that, “This is important in event management, as with too much automation the personal contact can be lost. Batchbook keeps this personal touch at its core, making it ideal for working with small association chapters.”
The Desert Institute is the Joshua Tree National Park Association’s non-profit, adult education program, operating out of the Joshua Tree National Park in Southern California. The Desert Institute offers a variety of small (20 students or less) outdoor field courses led by expert instructors and ranging in focus from survival skills to arts in the park.
Each year, the Desert Institute teaches “over 700 participants and utilizes the professional services of 70+ instructors and 60+ Desert Institute volunteers.” Kevin Wong, Program Coordinator for the Desert Institute, oversees the management of these courses, which involves organizing and accessing extensive data on the hundreds of people involved. Unfortunately, Kevin’s search for CRM was preceded by the crash of their old database in 2014. Kevin explains:
“I realized that [Eventbrite] would solve a portion of my immediate problem which was ticket sales. But, we had further needs and I discovered the integration with Batchbook which could keep track of all of all the students’ info (name, mailing address, phone number, email address and all of the classes that they took).
The transition to Eventbrite and Batchbook was fast and easy and we were ‘up and running’ with very little lost time! Also, we use Batchbook to organize the many instructors and volunteers with their course assignments and emergency contacts. I get solicitations from Salesforce, but I don’t need complex software, as I prefer the simplicity and “ease of use” that I find with Batchbook.”
The Desert Institute has truly tapped into the power of SaaS integrations, using Batchbook as a hub from which to organize and save highly-specific groups of people which can then be worked with in other software, like Mailchimp (for email newsletters) and SurveyMonkey (for class evaluations). Ultimately, this deep level of integration saves Kevin time for what matters:
“After switching to Eventbrite and Batchbook, we realized how much manual entry and work we were doing prior to the database crash. These programs have simplified our office time and allow us to spend more time in Joshua Tree National Park, which is the benefit of good software programs such as Batchbook and its integrations!”
Fresh Fiction is a fun and addictive author database for popular fiction readers. Fresh Fiction serves up useful and accessible author bios, book lists, contests, reviews, guest features, local events, and subscription boxes (oh my!), helping readers stay current on new work from their favorite authors.
Ande Flanagan is Fresh Fiction’s Author Advocate. In addition to keeping authors happy, Ande also manages marketing efforts, subscription boxes, leads a book club and – wait for it – assists in running several events. Judging from the abundance of content on the Fresh Fiction website, and Ande’s job description, she may very well be one of the busiest people around.
Batchbook is Fresh Fiction’s “central location” that ensures their whole staff’s on the same page. Ande says,
“Tags, notes, and custom data make it easy to see all the necessary information in one glance.”
Ande regularly uses Batchbook to log conversations with authors, maintain a history of author involvement, and to track Mailchimp newsletter subscribers.
Ande’s biggest challenge with managing events is keeping the author attendee list accurate, especially for their larger, author-reader events, because their promotion hinges on which authors will be attending. The Batchbook / Eventbrite integration automatically adds new event registrants (including event specifics and contact info) to Batchbook. This means that Ande doesn’t have to keep track of who was added and when, leaving her with more time to focus on running the event and keeping her authors engaged and happy.
Armed with feedback from customers, we improved our Eventbrite integration to reduce manual workload and make events more valuable, even after attendees walk out the door. Our updated integration can:
- Get Eventbrite registrant and event info into Batchbook automatically for you.
- Keep this event data fully searchable, so that you can use it alongside other important contact details to deliver powerful, tailored follow-up and cross-promotional opportunities to the right people at the right time.
Our case study participants delighted us by sharing even more unique and successful ways that CRM and event management software integration can be used to keep customers happy (and coming back) and to save themselves time. We hope you are inspired!
If you’ve got a Batchbook / Eventbrite success story, we want to know – use the comments below to share! And if not, try Eventbrite and Batchbook together to manage your next event.