Most people already know that word of mouth referrals are a very powerful marketing tool. If you think about the many times you’ve asked for a friend’s advice before making a purchase, hiring a contractor or trying out a new restaurant, it’s easy to see how important a referral can be.
Customer referrals seem so organic. How can a business inspire their customers to refer friends and colleagues? We wondered the same thing, so we reached out to our friends at Saasquatch for some advice. They’ve provided a useful guide to customer referral marketing for you. Some of the topics covered include:
- Why customer referrals are important
- The different types of referral marketing
- How to create a referral program
- How to engage your customers and which incentives to offer
With stats like, “People are 4 times more likely to buy when referred by a friend”, it’s a good idea to build your referral marketing program and to start letting your happy customers get to work selling for you!