We love being able to pull in information related to your contacts and their actions on the Social Web. While our ‘Search Social Network’ option lets you pull in some of this data automatically, it’s really very easy to set up custom fields to bring in information from a variety of different sources as well. Our SuperTags are capable of pulling in and populating your contact data with any RSS Feed. (For a quick primer of RSS, check out this handy video from the fine folks at CommonCraft)
For example, I’m a music fan and a long time user of the last.fm service which records all of the music I listen to on my computer. I think music is a logical conversation starter so I’m a big fan of adding information about what my contacts are listening to and adding that to their profile. Here’s how I did that:
The first step in capturing this information is to set up a SuperTag field to hold an RSS Feed. I’m going to add these to my Social Media SuperTag but they could go anywhere.
From the Tags / SuperTags Tab I go in to edit mode on my SuperTag and choose to add a new field. I name it accordingly, choose the Type: Feed Reader and then specifically the Blog / RSS Feed Type.
Click “Save” and I’m ready to go and grab the address of that feed. In this case, I’m going to vist the user profile for my contact – for example mine is at http://last.fm/user/scoblitz and looks like this:
You’ll see the familiar RSS Icon displayed near the Recently Listened Tracks which is the feed I want to subscribe to. You’ll need to grab the address of that feed by right clicking on it and choosing “Copy Shortcut” in IE. The wording is slightly different in Firefox or Chrome but generally grabbing that address works similarly. In this case it is formatted as follows:
So with the address on my clipboard I go back in to my contact record, add or modify my Social Media SuperTag and paste the address for the feed in to the Last FM Profile field I created in step 1.
Now whenever I view this profile in BatchBook I can see the last few songs that my contact has listened to.
You can do this with any publicly available RSS feed tied to your contact. For example, here are some others that may be useful:
Twitter Search – Our Twitter integration already lets you view the Tweets from a particular user, but what if you want to monitor what folks are saying about your contact as well. Any search on Twitter generates a unique RSS feed for those search results:
How about tracking Google News search results. At the bottom of any query page you’ll see an RSS feed link created for that search:
You can do this for weather for their local zip-code. Comments they make on DISQUS. Chances are you’ll find these RSS feeds generated for tons of sites that your contacts are already involved with, automatically tied to their profile. Be observant and you’ll see them everywhere. With a little bit of SuperTag wizardry you’ll be able to capture an amazing customized dossier of information about your contacts.
What interesting things are you capturing in your RSS SuperTags?