Flowtown Integration: Now with more Klout!

BatchBook needs more cowbell

We have been loving the Flowtown integration and have been looking for more ways to leverage the information we get back from Flowtown in BatchBook.

We’ve received some ideas from Twitter as well as a very thoughtful blog post from our customer Hugh Macken. They all agreed on one thing: Add Klout!

Klout, for those who don’t know, is a great tool to measure a persons influence on the social web. Influence is measured on many different fronts including followers, friends, total retweets, etc. You receive a Klout score from 1-100 with 100 meaning you basically rule the social web.

Flowtown gives us this score but until today we were not displaying it. Now, if you are using the Flowtown integration, we populate the score into your social media supertag:

Yeah my score is pretty low…thank you Mom for following me though!

We import the score as a number field so using BatchBook reports you can search for folks with a Klout score greater than, less than or equal to. You can create lists targeted based on Klout score which can be very powerful.

We’re also pulling in job title information from Flowtown if the contact does not have a existing title on their contact record. Let us know what else you would like to see out of this integration — we’re listening!

So there you have it, a small addition to BatchBook but something we think you will find very useful. And you’re welcome, @tsondermann.

About Ray Anderson

4 Comments

  • Ethan Bloch says:

    Very cool! So glad you guys are using more of the data we’re providing.

    As a BatchBook customer myself – I’m loving it :)

    Excited for the additional integration and opportunities between us!

    Ethan (@ebloch)
    Co-founder
    Flowtown.com

  • [...] in the company’s own business development efforts.  Some of these include Hootsuite and FlowTown, two rising applications that are making noticeable waves in the [...]

  • I’d rather you focused on something other than Klout for feature adding. The Klout score does not mean anything, and is an attempt to measure something organic with digital information. I tell people all of the time – don’t use Klout for anything other than entertainment. The score indicates more how much time you spend online sharing information that may or may not be useful, and there is proof that it influences anybody to do anything. Not to mention that influence/importance is determined by each person relationship. What is influential to me may not be influential to you.

    Instead why don’t you add a feature that allows me a assign an importance score to each of my contacts – like you see in Jist? It is initially determined by how much I communicate with that person which is a great start. I can then go in and adjust it with a slider. That is more useful to the individual that trying to indicate on a global scale how important a person is.

    • Sean Ransom says:

      Hello Patrick,

      Some people find value in Klout and others do not. We find it useful to at a glance see a persons presence online who we do not know personally.

      Good thing for you we already have the feature you are asking for, Supertags :)

      Just create a new Supertag or even just add a number field to the existing social media Supertag and label it Importance.

      Assign it with the scoring system you want to use and there you go. Your own customizable and reportable solution.

      Sean Ransom