We’re back from the Massachusetts Association of Realtors Conference, held in Worcester, MA this year. We met a lot of great people, got some excellent feedback from real-live Realtors about what they were looking for in a contact management system, and is usually the case when we’re out meeting customers and potential customers, had a lot of fun.
We were also able to share our Social Marketing for Real Estate Blue Paper with a number of folks — in fact, we ran out of printed copies the second morning of the event (good thing it’s available online!). We learned that Realtors really want to use social media to help market their services! In fact, we met some real estate industry professionals already quite active in this area, including John Adler, Director of Sales from Union Street Media, the founders of the real estate media network Zipvo and self-proclaimed “Realty Man” Gerry Bourgeois.
The above-mentioned folks plus a few more were kind enough to share their thoughts on how best to use social media and social marketing in this little video clip we shot at the conference. I just had to use the “Home Sweet Home” song in it even though my husband said it was kind of cheesy. For those of you at the conference, the song will be eerily familiar since it played many times at the show. I think it works well in the video 🙂
Pam and I stayed until the close of the second day and we’re glad we did, since we met a couple of interesting folks in the last hour or so of the event. This little video I shot as the conference was winding down demonstrates just how committed we were to being there. As they say in show business, it ain’t over until the Blue Ladies sing!
Thanks again to the conference organizers and all our new Realtor friends. We’re thinking of putting together a Boston-area Realtor BarCamp sometime later this fall, so please let us know if you are interested in learning more.