Because so many of our customers are in the non-profit sector, we thought you might be interested in a new service from our friends at Updentity. The following is a guest blog post from Don Roulo, Non-profit Marketing Specialist at Updentity.
You rely on your CRM to store information from those individuals you already have a relationship with. But how do you develop relationships with prospective supporters who may not know your organization exists? You could try reaching out to a list of cold prospects who may or may not fit with your demographics, but wouldn’t it be easier if people who were interested in your cause came looking for you?
More than 75% of donors are search online to determine where to give time and money. Through the power of the Internet and Google’s incredible option for non-profits, you can utilize Google’s Ad Grants program to bring more donors to your door – whether you’re finding a cure, leading a revolution or saving the world.
Here’s how it works. Google has developed a generous grant program valued at $120,000 for eligible non-profits to run an AdWords campaign that will help non-profit websites get listed at the top of the search engine results for certain keywords. Utilizing the grant, the non-profit would develop customized AdWords advertising campaigns to help drive traffic to its website.
When a visitor searches for a specific keyword or keyword phrase related to your non-profit, such as non-profit helping find cure for cancer, or help save abused animals in Maryland – Google can list your ads at the top of the search results in a particular area, region or around the world – so that prospective donors who are searching these keywords can find your organization quickly and support your cause.
But Google Ad Grants for Non-profits is complex, time consuming and cumbersome. To effectively apply for and manage the Google Ad Grants, a non-profit must demonstrate expertise with Google AdWords. This includes capability to develop the customized AdWords campaigns, creating a list of relevant keywords and keyword phrases, and customizing landing pages with specific calls to action. All of which a non-profit would do on its own, with no support from Google.
That’s where Updentity can help. Updentity can set up your AdWords campaigns to store these sign-ups directly into their system. Using the Batchbook and Updentity integration, you can then push these new sign-ups directly in your Batchbook account with just a few simple clicks. You can then reach-out to these new supporters to encourage donations, volunteering, and to keep them informed about your organization through the years.
Learn how Updentity can help with Google Ad Grants. Non-profits can visit Updentity’s website to check their eligibility for the $120,000 grant, learn more about the Ad Grants Program, or contact an Updentity specialist to learn more about this exciting program.