You know that sales person — the quota guy or the commission girl — the one who thinks you want to talk to a stranger about refinancing your mortgage at 9:00 pm on a Friday night. Or the one who adds you to all 13 weekly email lists their company sends out just because you bought a new laptop from them.
They work for a big business. Not that there’s anything wrong with big businesses. They keep a lot of giant, important gears turning in our world. But these armed forces of shareholder value have taken sales to a ridiculously aggressive level.
Sales for the Rest of Us
This kind of selling sometimes gives the rest of us a bad taste. A lot of small business owners aren’t in love with this idea of sales. They don’t want to count phone calls and bang on shut doors. What small businesses want is to connect to the right people and show them how their lives can be improved by becoming a customer.
We are in the second camp when it comes to sales. And we thought it was time to pull together some useful advice on sales for small businesses. Let the big guys obsess over their quotas. Your job as a small business is to sell your awesome product or service, and to have you and your customer both feel good about it.
Free Sales Guide for Your Small Business
Today we are launching Doing Sales Right: A Small Business Guide to Customer Happiness. The entire Batchbook team, from product managers to onboarding specialists to the communications team have developed this straight forward guide to setting up your own customer-centric sales process. We’ve included step-by-step process suggestions, examples of what other businesses are doing and some tips on how to avoid being that pushy sales team.
The Doing Sales Right guide includes:
- 6 step process for outlining your sales efforts all the way from initial outreach to long term customer service.
- Specific examples from a variety of businesses including restaurants, consulting firms, real estate brokers, retail shops, e-commerce sites and more.
- Creative ideas from inspirational small businesses.
- Suggestions on how to use your CRM to manage the sales development process.
- And so much more!
We will continue to update the guide, including launching a series of case studies to help you get more ideas and inspiration from what successful small businesses are doing to improve their sales results. Please take a look at the sales guide and let us know what you think. If you would like to be included in a case study, please e-mail us at email@example.com. We’d love to share your story!