You may have noticed a few new shiny links and buttons that we snuck into the BatchBook redesign. My favorite of these is a bright green “Search Social Network” button found under every individual’s name and title information. But don’t be fooled by the unassuming manner of this image – it actually wields a mighty power when clicked.
The “Search Social Network” activates a search through Sociotoco.com. Using the first/last name and relevant location information of your contact, the application searches through the Twitter, Flickr and LinkedIn sites and returns anyone that it thinks matches your contact. You might see a few erroneous people returned especially if you contact has a fairly common name, but you can use the included pictures and location information to help you find the right contact.
Once you’ve selected the radio button next to the matching social media accounts, click the “Save” button. Your contact will now have the social media SuperTag attached to this record and will pull the most recent Tweets, Flickr pictures and LinkedIn profile and display it on the contact page.
With this new integration, the click of a button now richly populates your contact’s profile with social media content that includes the observations, images, and relationships that make up their online world. Powerful stuff indeed.