It’s no secret that businesses value loyal customers above the rest. They keep coming back for more and rave about you to their friends. They have both a financial and an emotional impact on your business. It’s hard not to love them. The easiest way to instantly look up, report on and all-out pamper your loyal besties is to create a Batchbook list just for them. You give loyalty, you’ll get it back. You give love, you’ll get it back. Tommy Lasorda Which customers are the most loyal? First, you’ll want to decide how you define loyalty. It could be anything from how often someone buys from you, how long they’ve been a customer, whether they’ve attended a recent event or have…
We want it to be super easy to get the info you need into Batchbook. Whether you’re importing from a webform, connecting your email marketing software, or sending data to your accounting software, we want Batchbook to be a useful hub for all the info that’s coming and going. To this end, we recently upgraded our Eventbrite integration, making it a hands-off connection that does the heavy lifting for you. Searchable event details Most importantly, useful event details are now imported from Eventbrite right into Batchbook. Quickly see: Whether the contact registered for your event Whether they attended What ticket type they ordered A link back to the event dashboard in Eventbrite Storing info like this in Batchbook means that you can search and build lists based…
Custom fields are the perfect place to store unique information about contacts. That information is searchable and highly useful as you work to build great relationships with your contacts. Sometimes, you may need to update custom fields for a group of contacts. We’ve just made this exceptionally easy to do in Batchbook. Introducing if/then criteria for managing custom fields Now, when you batch edit contacts and select to manage their custom fields, you’ll have the option to add “if” criteria. When that criteria is met, and only then, your changes will go through. This makes it possible for you to make all kinds of useful and very specific changes. For instance, let’s say you are retiring from the sales field and…
So you have a Wufoo contact us form on your website. That’s a great way to collect information about new contacts and leads. Where does that information currently go? Just to your email? Tsk tsk. We’ve set up a special Zapier Shared Zap to make it painless to hook up your Wufoo form to Batchbook. You already have a Wufoo account and a Batchbook account. Now all you need is a free starter account with Zapier and you can get these two great products working together. Once it’s connected, every new Wufoo form entry will create a new person in Batchbook, where you can add other contact info and build a great relationship from the get go. Set it up…
Batchbook affiliations connect contacts in meaningful ways. We see all sorts of uses for them. Maybe you need to link together customers who have been referred with their referrers. Or perhaps you need to keep track of spouses, parents, kids, students, teachers and more. Improved Exporting It’s often helpful to export those contacts out into a spreadsheet so you can report on your affiliations. We’ve made that export more useful. We now include each affiliation in it’s own column with a header that matches the affiliation type. This lets you do some quick sorting of your affiliations. Have more than one affiliation on a contact? We have that covered. You’ll see a new column for each unique affiliation type. This lets…
As part of my Product Manager job, I get to find out how customers are feeling about Batchbook. One of the ways I do this is with a quarterly customer survey.
These surveys provide a ton of useful information to us as we continue to work on making Batchbook better.
Of course, the benefit of getting direct feedback from customers is not unique to us, so I thought I would share my process for running a survey and collecting and acting on its data. I hope you find it helpful.
Survey the right people
First off, the success of a survey really depends on sending it to the right people. I focus on users who have been active in Batchbook recently. This includes both long time users and new ones, so I get a wide range of views.
There are lots of ways to create your segment. Batchbook is a great option. Using advanced search, you can really drill down to a group of customers that you want to participate in your survey. You can then send those contacts to a handy email tool like MailChimp or ActiveCampaign.Read More
We’ve spent the past 8 years working with thousands of businesses, helping them understand and organize the process of selling their product or service, from pitch to customer support. While we’ve learned that one size doesn’t fit all, we’ve curated a healthy list of best sales practices that perform well across industries and not-so-best practices that should be avoided. Come join our Small Business Sales Workshop on Thursday, May 28th, from 1pm – 3pm ET, and work directly with our CEO and other small businesses to create a plan to sell more in a way that makes sense for your industry and feels right to you. We’re ready to go where the conversation leads, but here’s the agenda that’ll structure…
Need more info on a to-do? Now you can just send a reply. This week, we’ve added a simple little tweak to our assigned to-do email notifications that makes it easier for you to collaborate. Turns out, if you have a question about a to-do, you might need to reach out to the person who assigned it to you for clarification. The easiest way to do that is by replying to the email, and now you can do just that! When you get a to-do assigned notification, we’ll include the assigner’s email in the reply-to: field. This puts them just an email response away. We hope this simple tweak helps you manage your tasks. Let us know what you think.
We have a tradition here at Batchbook to follow-up all of our customer onboardings with hand-written thank you notes. We think that simple human connection goes a long way, and we’ve heard from recipients that it’s a nice touch not often seen in the business world. The thing is that we’re truly grateful for the opportunity to get to know the people using our product. Onboardings aren’t scripted, dry, boilerplate training sessions, they’re real conversations that happen when two people meet to solve a problem. There’s a lot of listening and thoughtful asking and brainstorming, and we love that the people we get a chance to onboard are up to that task. So we take time out to say thanks.
We get our thank you cards from DWRI Letterpress, Inc., one of the most lovely small businesses we’ve had the pleasure of working with. Christelle and I have gone to their shop several times to pick up our orders, and we’re always a bit starry-eyed at being surrounded by such rich material and amazing machinery. And the service we get? It’s the best. Dan Wood, DWRI owner, is always gracious and energetic, answering all our questions candidly and fully. He gives us off-the-cuff tours of his giant, turn-of-the-century machines, hands out fun samples and reveals sneak peeks of his latest projects, which range from music artist CD packaging to personalized pencils for a grade 2 classroom. They’re just peachy, and the work they do is meticulous, feels rich & divine to hold.Read More
We’re spreading the small business love this week with a list of our very own favorites. These are the places we go to when we need inspiration, a break, a treat. They make our lives better and our communities better and they’re one-of-a-kind. We’ve sent thank you notes to each of the them, because we want them to know that their work matters and is appreciated. Don’t forget to say “thanks!” to your own favorite small business this week or any week, and definitely share your staples in the comments below so that we can help spread the word.
Happy National Small Business Week!!!
Buttonwood Farm Ice Cream | Griswold, CT
In addition to the delicious ice cream and the beautiful setting, they spend 10 days every summer raising money for The Make a Wish Foundation. Last year they raised over $113,000 selling bouquets of sunflowers and hayrides.
I try to volunteer every summer to help bundle the sunflowers. That’s a photo of the supervisors up in the header. They like to tell the volunteers to “keep moooooving”! (Sorry, I couldn’t help it.)
– Christelle Lachapelle, Brand Manager