We’ve used Batchbook to effectively manage our own PR, so we know first-hand how useful and efficient a tool it can be in wrangling angles, reporters’ coverage, and press contacts. Then we saw an uptick in Batchbook customers stemming from the PR industry, so we dug a little deeper and invited a few of our most engaged customers to share their PR CRM success stories as case studies. It’s always fun to learn about how other teams use Batchbook to collaborate and get their jobs done, and this was no exception. Overall, we discovered that a successful PR CRM welcomes team collaboration, shares rich contact data, and follows an established routine to get the job done and keep clients happy and well covered.
Our first case study looks at how Chicago’s own Carol Fox and Associates (CF&A) uses Batchbook as their CRM. I had the pleasure of getting to know CF&A’s Senior Vice President, Niki Morrison, via email over the past several weeks. She was so very thoughtful and thorough in sharing her team’s use of Batchbook to delight and retain clients. I think anyone in PR will find some great takeaways in the CF&A case study that will provide inspiration not only for using a PR CRM, but also for simply delivering amazing PR that reporters respect and clients keep coming back for.
We’ve also put together a page highlighting some of the more useful features and use cases for using Batchbook as your PR CRM. Check it out, and honk if you love PR!