We’re pleased to announce our refreshed integration with MailChimp. MailChimp was one of our very first integrations. We figured it was time to revisit it to provide even more useful functionality.

Two-way sync!
The biggest change is that we now support two-way contact syncing between MailChimp and BatchBook. Now you can have new subscribers in MailChimp come over to BatchBook. You can also add contacts in BatchBook and have them sync to your MailChimp lists.

More highlights:

If you use groups in MailChimp to segment your list, these groups are then used to create a custom SuperTag in BatchBook. Any changes to data in the groups or supertag will sync to the other service.
From within Batchbook, you can now view AIM information to see opens, clicks, etc. on the contact detail page of each linked contact.
A new MailChimp dashboard widget in Batchbook shows your recent campaign stats.

For more detailed information, check out the updated FAQs and have a look at this quick screencast showing the new Batchbook/MailChimp features in action.

Comments

Joseph Cockroft
Hi I see you can add “one” list initially to Batchbook with the new MailChimp integration. To add more lists do we add the sync service again and use a new tag related to that list we wish to import?
Jason Barone
Brilliant! Batchbook just keeps getting better and better!
- Michelle Riggen-Ransom
  Thanks Jason, much appreciated!
Chris
OK, so if you’re starting with Batch Book and already use MailChimp with 2,000 subscribers, would it be better to add my contacts into BatchBook first, or bring them over from MailChimp?
- Michelle Riggen-Ransom
  Hi Chris and welcome! You really could do it either way, it depends on what kind of information you are already capturing in MC and what you want to capture in BB. If you haven’t already, I’d recommend writing to support@batchblue.com to discuss the best option for what you need to do with your data. They’re great at helping figure out the best approach for each situation.