Timing is Everything
We shared some statistics in our guide for the best days to send holiday offers. Think about when your customers will be reviewing their shopping lists and looking for offers or sales. Be sure your emails arrive before they’ve planned where to go and where to spend.
When to send?
While the perfect time to send will depend on the type of business you have, consider these suggestions:
- Thanksgiving Day – US customers who shop on Black Friday finalize their lists on Thanksgiving. If you have a Black Friday offer, get it in front of your customers in time to be considered.
- Cyber Monday – total sales reached $1.98 billion on Cyber Monday in 2012. Cyber Monday sales take place online, so if you offer ecommerce, be sure to participate in this important sale day. If you have a brick and mortar store, you may still be able to cash in on Cyber Monday with creative email promotions. Think about sending a coupon via email coupled with extended after work hours and snacks to entice shoppers to shop your holiday sale.
- Christmas Day – 57% of shoppers will be out shopping the day after Christmas. They are looking for sales, so be sure they know about yours before they head out.
While we wouldn’t suggest burying your customers in holiday emails, you’d also want to let them know if you are having an open house, extended shopping hours, or if you have new stock (especially if it’s a sought-after item).
How’s it going?
We know you’re busy at this time of year, but if you have a moment let us know how your holiday promotions are going. Need more ideas? Take a look the other posts in our Small Business Holiday series. There’s more to come!