We’ve got another inspiring PR case study for you, courtesy of Toronto-based The Knot Group (TKG). Tatiana Read, Partner at (TKG), worked with our Custom Experience team to set up a workflow in Batchbook that’s helped the TKG team collaborate and do great work. TKG recently re-branded and cleverly pairs public relations strategies with events planning and production, so their take on a PR CRM is unique and worth a look.
Here are two of our favorite takeaways:
- Email forwarding tags can be used to track a whole team’s current conversations and new contacts.
- Filtered media contact lists help target press release distribution accurately.
It’s interesting to note trends in an industry. The one that jumps out with PR is that we’re seeing agencies are really invested in getting their teams into the database and working together to eliminate redundancies in workflow, which we think is a great way to work and why all our plans come with unlimited users.
Have fun reading & let us know what you think in the comments below!