As our regular readers know, we are in the process of rewriting Batchbook. We are finishing up the first set of features to be released in the new BB2 product, so I want to give you all an update on where we stand.
First, I want to share with you a little of the philosophy behind the new Batchbook. As I have mentioned many times here on the blog, Batchbook is designed to help small businesses (like us! and you!) better keep up with the relationships that are most important to us: the ones we have with our existing customers. Seems like an obvious concept, but is actually counter to the traditional CRM model. Rather than focus our own sales efforts around the “funnel” management process of finding and converting unknowns, we focus our efforts around the relationships we have with those folks already familiar with our product and benefit from their efforts to help us spread the word on Batchbook. This has been extremely successful (and a lot of fun) for us, so the rewrite of Batchbook will reflect this customer friendly approach. With this release, we are introducing tools for Batchbook customers to more easily find and stay better connected with those folks already in your network who are eager to help you spread the word on your product or service.
But before we get too detailed on what is coming, a few important things to point out about the transition from the existing Batchbook to the new version:
- We will begin introducing the new Batchbook at the end next month. We will start migrating accounts shortly thereafter, and it may take up to several months for all existing accounts to be migrated.
- The initial release will contain those features used by the greatest number of account holders. We will continue developing the additional features and releasing them in the new Batchbook as they are available.
- We will prioritize the order in which existing accounts are migrated to the new design based on the feature set currently being utilized by that account.
- You will be notified directly and will be able to preview the new Batchbook before you are migrated, though you will not be able to switch back and forth between the old and new systems.
- We will be maintaining and supporting the old Batchbook accounts until all have been migrated.
- If you are using the Batchbook API, you will be given early access to the new API. We will be contacting those accounts in the next few weeks. If you do not hear from us, please write in to firstname.lastname@example.org to let us know you need the access.
Please let me know if you have any questions on the migration process and schedule. We will keep you updated on the rollout of the new Batchbook and the release of features on the new system.
We are very excited by the new direction we are going and what that means for Batchbook and for you. Please let me know what you think and if you have any ideas on ways we can make Batchbook more customer friendly.