We’re working on something pretty big here these days. It is a major rebuild of our flagship product Batchbook.
Batchbook is a bit of a paradox. It is simple, easy to get around, easy to update. And yet it is also powerfully complex. SuperTags, to-do templates and integrations allow for enormous flexibility in workflow customizations. The contradiction is by design, as we have learned that CRM success comes both from frequency of use (make it easy) and the deep dive (to work with a unique business process). With the help of tens of thousands of customers and our diligent support team we have been able to hone in on the useful aspects of the simple, while also expanding the power of the complex. And little by little, we have updated and iterated on Batchbook to maintain this careful balance.
The team has been working very hard over the past few months to take all of the knowledge we have gained over these past 5 years to rebuild, from the ground up, Batchbook. Much of the work is back-end streamlining and optimizing to make the infrastructure more powerful and scalable. We’ve also taken the opportunity to improve the interface and workflow to make it much faster and easier to use. And we’ve got some exciting new features built in, as well.
While we still have a ways to go, I wanted to start pulling the curtains back a little to let you all know about things to come. Over the next few months, as we continue to polish things up and test them out I will be sharing bits and pieces of the new and improved Batchbook here on our blog.
Stay tuned and, of course, let us know what you think.