Use Your Customer Database for Stronger Customer Relations

By November 9, 2012 Guests No Comments

This guest post is from ActiveCampaign’s Matt Thommes. Check out ActiveCampaign’s integration with Batchbook to start putting your customer database to good use!

When communicating with customers directly, and through marketing, successful small businesses require the ability to effectively convey their message while providing a unique, personalized, and friendly experience.

Your customers will appreciate the effort on your part to make sure the information they receive pertains to their own viewpoints, interests, and situation. This leads to greater customer satisfaction and interaction, better feedback, and invaluable word-of-mouth marketing.

Batchbook is a social CRM that prides itself on helping small businesses connect with their customers. Their core product makes this personalized approach extremely easy to achieve, by improving your customer database, tracking conversation history and social postings, and creating follow-up tasks. This allows you to enhance your customer relationships in smarter ways, which leads to faster growth.

“The focus on good customer data for smarter communication makes sense for small businesses looking to gain an advantage over larger, faceless companies.”

ActiveCampaign email marketing also emphasizes creating smarter campaigns using comprehensive data obtained about your subscribers (such as age, location, interests, social media profiles, and more), as well as tracking activity, history, and actions in order to understand and respond to each subscriber uniquely. You can then automate your marketing workflow to tailor your message to each recipient, leading to higher conversion rates, praise for your product, and ultimately growth of your subscriber lists.

So the focus on good customer data for smarter communication makes sense for small businesses looking to gain an advantage over larger, faceless companies. By extending the information you have for each contact/subscriber, and being able to organize/filter your customer database and email lists based on certain criteria, you immediately establish a unique and personal connection with everyone you communicate with.

Using Batchbook and ActiveCampaign together, this personal edge can occur on a mass level by taking advantage of the strengths of both software applications at affordable pricing, friendly support, and a sense of connected harmony that only occurs when everything comes together!

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