I don’t know about you, by I am in Big Time Denial that Thanksgiving is next week. Which can only mean one thing: Small Business Saturday is next weekend. Yep, I know, it snuck up on me, too. If you’ve been too busy to plan your Shop Small strategy, take heart. It’s never too late. (Actually, it would be too late next Sunday, but you know what I mean.) Here are some tips to quickly get ready for the big day.
1. Get Started
Just put one foot in front of the other and head over to the Tools & Resources section of the Shop Small site. It’s pretty much one stop shopping over there. You can create a personalized marketing campaign and register your business so shoppers will know you’re participating. There are logos and templates and signage you can use. Join a neighborhood circle, so you can help promote other businesses in your area, and they can promote you. You can customize your Facebook tab while you’re there, as well. All for free! Even if this is all you have time to do, it’s a great way to let shoppers know where you are. But wait, there’s more…
2. Make It Special
Put together a quick list of the special promotions you’ll be running that day. A percent off of everything? A BOGO offer? A small free gift for everyone who comes by? Give it some thought so you’ll be ready to share with your customers ( see #’s 3 & 4).
3. Let Them Know
You’ve got your free, branded signage, right? Put some of those cuties up around town. Library, Post Office, grocery store, you get the idea. If you have an assistant (or a kid) you can make a list of places to distribute the signs and get it done in half the time.
Remember how we talked about email campaigns? This should go in your email newsletter. Make an Eventbrite listing or a Facebook event to share via email and ask your customers to invite their friends!
Put up that new Facebook graphic that you got form the Shop Small site. Invite your fans to your Facebook event and ask them to share. Wouldn’t hurt to give them a coupon or Super Special Deal, either. Send out some quick messages to any of the social networks you have a presence on.
5. Have a Party
It wouldn’t take much time to order up some refreshments from another local business, for shoppers who are coming by to Shop Small. Make your business as inviting and welcoming as possible with a festive decor and party atmosphere. Shoppers will appreciate the extra effort and remember you for it. A good experience will result in return visits and word of mouth referrals.
Have some fun!
The holidays are a wonderful time to connect with your customers and show them how much you appreciate them. Even though you will be really busy, try to enjoy it. These are the people who support your business, what could be better?
Participating in Small Business Saturday? Leave a comment and let us know. We want to hear all about it! If you’ve been procrastinating about other things, we’ve got the Procrastinator’s Guide to Holiday Promotions as well as a whole series on this very blog to help you out.