Category Archives: Holiday

time-off

Our Gift to You: Paid Time Off for Batchbook Customers

By | Community, CRM, Customer Relationships, Holiday, How We Do It, Work/Life Balance | 6 Comments

With the launch of our new Holiday Gift Guide, we’ve been thinking about what to give to our own customers this season. We’ve traditionally sent out chocolates or Batchbook notebooks, but this year we’re trying something different. We were inspired by a customer who wrote in recently to cancel an account when their Batchbook administrator went on maternity leave. We’re passionate about work/life balance and did not sit well with the idea that an important life event would cause disruption in that business’ ability to track their customer information.   We’ll Pay You To Take Time Off Starting in January 2016 we’re offering our small business CRM customers one month payment-free vacation time so you can step away from the computer without losing your…

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How to Keep the Happy in Holiday Customer Service

By | Customer Service, Holiday, How We Do It, Small Business | No Comments

Over at CMS Wire they have a really cute infographic about customer service during the holidays, but the stats aren’t cute at all. 74% of the respondents in the survey believe that contacting customer service is more of a hassle during the year-end holidays than at any other time of the year. 37% percent said they’d rather eat last year’s stale fruitcake than contact customer service during the holidays. Sure, it’s kind of a funny statistic, but what it’s really saying is that there is some room for improvement for the holiday customer experience. So here are some tips to help your business shine during this busy season. Empower Your Team If you haven’t already seen this video from Canadian…

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Holiday Countdown: 5 Last Minute Holiday Social Promotion Ideas for Your Small Business

By | Holiday, Small Business, Social Media | No Comments

Wow, time is flying and the holiday season is in full swing! If you’ve been following along with our blog series and our Procrastinator’s Guide to Holiday Promotions, then I’m sure you have things under control. Since you want to keep the momentum going, now’s a great time to put together a social promotion or two and we’ve got 5 ideas for you. 1. Deck the Halls You’re likely to have more visitors than usual, so spruce up your social profile pages for the holidays. Whether the images are holiday themed or have a promo code that customers can use (or both) , this is a great way to get some attention post-Cybermonday. Social Media Examiner has 5 Ways to…

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5 Holiday Greeting Card Ideas for Your Business

By | Holiday, Small Business | No Comments

Thanksgiving is nearly here and that means holiday greeting cards should be arriving soon. If you don’t have a plan for your cards yet, it’s not too late! Here are 5 ideas you can use to make some memorable holiday greetings. 1. Let The Dog In Do you have an office pet? Now’s your chance to dress him up like Santa, or Rudolph, or Frosty, or… all of them? Luckily, holiday pet costumes seem to be plentiful in the stores this year, so here’s your excuse to finally buy one. Can pet costumes be written off as a business expense? Hmmm… 2. Dress Up We’ve said it before and we’ll say it again. Bust out those ugly holiday sweaters and…

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Win Free Holiday Cards for Your Business!

By | Contests, Holiday, Small Business | No Comments

As part of our holiday blog series, we’ve just launched a Facebook contest where you can win 100 free holiday cards for your business! Our friends from Direct Mail Manager will provide 100 free, customized cards which they will mail for you AND they pay the postage. All you need to do is select one of their lovely holiday designs, choose your greeting and upload your logo. You can even send your mailing list over from your Batchbook account using their handy integration. They do the rest! Sounds great, right? Don’t Procrastinate! To enter, you just head over to our Facebook page and tell us something that’s really great about your business. Don’t be shy, we really want to know….

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Holiday Countdown: 5 Tips for Small Business Saturday Procrastinators

By | Holiday, Small Business | No Comments

I don’t know about you, by I am in Big Time Denial that Thanksgiving is next week. Which can only mean one thing: Small Business Saturday is next weekend. Yep, I know, it snuck up on me, too. If you’ve been too busy to plan your Shop Small strategy, take heart. It’s never too late. (Actually, it would be too late next Sunday, but you know what I mean.) Here are some tips to quickly get ready for the big day. 1. Get Started Just put one foot in front of the other and head over to the Marketing section of the Shop Small site. It’s pretty much one stop shopping over there. You can create a personalized marketing campaign…

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Holiday Countdown: When to Schedule Your Holiday Emails

By | Holiday, Small Business | No Comments

Following along with our series about holiday promotions? Today we’ll help you decide when to schedule the holiday emails we talked about last time. Timing is Everything We shared some statistics in our guide for the best days to send holiday offers. Think about when your customers will be reviewing their shopping lists and looking for offers or sales. Be sure your emails arrive before they’ve planned where to go and where to spend. When to send? While the perfect time to send will depend on the type of business you have, consider these suggestions: Thanksgiving Day – US customers who shop on Black Friday finalize their lists on Thanksgiving. If you have a Black Friday offer, get it in…

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Holiday Countdown: 5 Tips for Writing Your Small Business Holiday Emails

By | Holiday, Small Business | 3 Comments

This is part 2 in our series on holiday promotions for small business. Check out part one. If you’ve been following along with our Procrastinator’s Guide to Holiday Promotions, then you know it’s time to get your holiday emails ready to go. (If you haven’t seen our guide yet, go take a quick peek.) Today we’ve got 5 tips for  your holiday marketing emails. 1. Make a List and Check it Twice Be sure to take some time to curate a healthy email list. You can divide you list based on your customers’ prior buying behavior, location or other factors.  Send relevant special offers to each list, rather than just one generic ho-hum offer to everyone. Customers are more likely…

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Holiday Countdown: 5 Ideas for Your Small Business Holiday Blog Posts

By | Holiday, Small Business | One Comment

We published our Procrastinator’s Guide to Holiday Promotions last week to help small businesses schedule their promotions and… well… quit procrastinating! This post is part one in a series that will dive in to some of the tips from the guide’s holiday promotion timeline. The first thing we have on our timeline is to write holiday blog posts. We know coming up with the idea for a blog post can be the hardest part, so we thought we’d help you get started with that. 1. Gifts Guide Let your customers know what your company’s popular holiday gifts are. Give them a top ten list of cool gifts within a price range. If you can think of themes to use for…

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Holiday Promotions Guide and Infographic to Help You Make the Most of the Season

By | Holiday, Small Business | One Comment

The holidays are the busiest time of year for a lot of small businesses. It’s easy to procrastinate on planning your holiday promotions because you have so much other stuff to do. But if the holidays are sneaking up on you we are here to help! With this year’s Procrastinator’s Guide to Holiday Promotions, we’ve pulled in a whole bunch of useful stats and tips into one easy to digest guide. Read it to find out: Which days are best for email promotions (the answer may surprise you) Just how important social is becoming for holiday consumers Why you absolutely must format your emails to be read via mobile And a whole lot more… Our guide is completely free and…

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