Rather than sermonize to you all on the many ways that your CRM product, mobile device, social media networks, cloud applications, productivity tools and automation services can help you build better relationships with your customers, I spent my “work time” yesterday touching base with a very small group of people who have had a profound impact on me and my success this past year. I wanted to make sure they know how much I appreciate all they have done for me and for BatchBlue and how excited I am for what we have coming in 2012.
Because that is my resolution. To stay better connected with the people who matter most and make sure they know how important they are. I have many more people to reach, and many more thank yous to give. One at a time so that they each know I am talking to them and I mean what I say.
So sorry, no checklist to plug-and-play better customer relationships. But if you are of the “great relationships are built one conversation at a time” ilk like me, I have a good Book to recommend.