May is just around the corner, the cherry blossoms are blooming, birds are chirping, bees are buzzing… Best of all, it’s time for SPRING CLEANING! Some of you may have heard that we’ve been working behind the scenes to make things prettier and better for our app. Today marks the launch of Batchbook’s new look!
Batchbook is pretty powerful and has many features – For new users especially, this can be a lot to take in. Our task was to improve our users’ experience without moving things around or requiring them to learn anything new. We chose to focus on reducing clutter, increasing legibility, and establishing consistency.
Keep It Simple
Often the biggest obstacle to tackle in any spring cleaning is clutter. Visual clutter adds cognitive load for the viewer, which means more time needed for the mind to process. We worked toward keeping cognitive load to a minimum, removing extra background layers and spacing things out just a tad. Our goal was to give the user’s information room to breathe, making it feel easily accessible and allowing them to get their work done faster.
With Batchbook, you can view, edit, and organize a lot of data in a small amount of space. It’s important to us to make that data as easy to read as possible. In order to do that, we switched our font from Helvetica Neue to Open Sans, and increased the font size just a bit throughout. Making text easier to read also reduces cognitive load and eye fatigue – Every little bit helps!
Make It Pretty
After all that clutter was out of the way, we brought in a simple palette, adding color and breathing new life into the app!
As usual, we will be working every day to make Batchbook better and better. Log in, have a look around, and enjoy our new look. This is just the beginning, and we’d love to hear your thoughts and ideas!