Our panel “Friends with Business Benefits: How Integrations Sell Apps” made it through the first round for SXSW11! We’ll be speaking with some of our favorite Small Business Web folks and other integration fans about why integrated apps are the way to go for companies and for customers.
Here’s a description of the panel, should be a fun one!
“The Small Business Web now has over 100 web app companies all serving the small business market. Together, we’re re-writing the rules for traditional business development and building the market for small business software through integrations.
So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications?
Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they are embracing their competition and why sometimes even they have to remember to “Hug It Out” as they work together to define the future of the Small Business Web.”
We need your help in making our dream of a Small Business Web panel a reality by giving us your vote*, your Tweets, your love etc. Vote for our panel and hopefully we’ll see you in Austin in March.
*You’ll need to sign in or create an account at the SXSW site to vote.