CRM software is where you can manage all of your important business relationships, including hot leads, customers, vendors, investors, members, students, friends, frenemies, etc. Basically, a good CRM is like an organized library for all of your contacts. If you have more than a few contacts, or if you have a team that works together with contacts, you need a CRM.
Store More Information
Not too long ago, businesses would use a Rolodex to store contact info. When you needed to call someone, you would flip through ’til you found their name. If you had more information, you would probably use a filing cabinet where you would store a stack of paperwork for each contact. Businesses have always needed to store information on contacts. And that is the first reason to use modern CRM software. It’s just better at storing all of your contact information in one place.
CRM software streamlines your contact storage
With cloud CRM software, such as Batchbook, you can enter contact information from your computer and bring it up later on your smartphone. When I was growing up I remember my dad, who was a salesman, toting around a mini-file box full of his contact details. Now, with a cell phone or tablet, he can store, search, and see way more information than he could ever physically carry with him from appointment to appointment. Of course, in those days his cell phone was as big as a small child, so we’ve come a long way.
CRM software streamlines your contact storage. By saving every bit of knowledge about your contacts in one tool, you can ensure you will always have a full picture of that contact. This means that you can access things like an email conversation history, recent social updates, info on the last sale, quirky details like what kind of ice cream a contact prefers, files that you have shared with the contact, whether they have an open invoice, and so much more, all from one detailed contact view.
Find More Information
There are other places you can store information besides a CRM. I’ve mentioned some old-school options, but plenty of small businesses these days are using spreadsheets or contact lists on their phone or email service to try to store contact information.
The problem starts to reveal itself when you need to find contacts. Sure, if you know someone’s name, you can pull up their number on your phone. But what if you want to find contacts who are leads that you have been in communication with this month? You are going to have a hard time searching for groups of contacts that meet certain criteria if you aren’t using CRM software.
CRM gives you flexibility and power to search for and find just the right contacts
The ability to search and sort your contacts is a huge reason why your business needs to invest in a good CRM. You can store all of the information in the world, but if you can’t use that info to bring the right contacts to the surface, it’s not going to do you a lot of good. CRM helps you use the details you store about your contacts.
Use More Information
The final piece of the puzzle is making sure you are putting all of your contact information to use. This is the action stage. Every one of your contacts has a next action, something you should be doing to either get them to buy, help them after they have bought, or to make sure they buy again.
Every one of your contacts should have a next action
CRM software helps you take action on your contacts. By storing and then organizing contacts, you can see who needs what action.
In Batchbook, for example, you can use lists or To-Dos to manage your next steps. For broad categories, like leads, you can create lists of people who need a follow up. Then you can send them a marketing email, or invite them to a webinar, or go through the list one by one making phone calls.
For more specific action, you can assign To-Dos to follow up with individual contacts. This is especially helpful for contacts who are in a hand-holding stage, usually right before or right after purchase.
In the end, a good CRM software can breathe life into your contact list. You may already be sitting on buried treasure, but if you don’t use a CRM to store, search, and put your information to use, you’ll never know it.
Batchbook is a social CRM built for small businesses. Check out our tour to learn more.