The Knot Group’s PR CRM Success Story
Getting to Know You
The Knot Group (TKG) deftly combines brilliant, powerful public relations strategies with events management and production. TKG serves businesses and visionaries in arts and culture, fashion and beauty, and health and hospitality industries. Eliminating barriers between clients, journalists and influencers is how TKG delivers immediate and continued success to their clients without fail.
TKG partner, Tatiana Read, needed a collaborative database that would not only store rich contact details for media, influencer and vendor contacts, but allow for a window into the full scope of each relationship. In order to do that, the software they sought needed to be collaborative.
“We needed a powerful cloud-based database as we interact with so many contacts on a daily basis, but we were really looking for something extra—a tool that would help us work better as a team, a ‘smart’ database so to speak.”
“Through a quick search we can determine which contacts we communicate with and pick up on who we should be back in touch with.”
The first notable sparks after starting to use Batchbook were stronger, more complete media and vendor contact profiles and less duplicated team efforts. Having rich contact information in one place helps Tatiana quickly assess the state of things.
Batchbox email forwarding automatically builds new contact profiles for the team on a daily basis, and since each new person or email is created with a unique tag, it’s easy for Tatiana to get that game-changing, bird’s eye view allowing quick access into the daily conversations her team has and the new connections they’ve made.
Here are some other ways that TKG is using Batchbook every day to deliver outstanding PR:
- Custom fields store specific details and needs, such as dietary requirements necessary for planning events or media mailers
- Filtered media contact lists help target press release distribution accurately
- Targeted pitch lists are used for precise followups
“Everyday I’m building contact profiles via batchbox–appending key communications to contact files. I routinely review the communications stream to get a sense of who’s talking to whom. I also like to review the batchbox stream to identify new contacts that the team’s been in touch with that may be of interest to any specific areas I’m currently involved in.”